All we have to do is decide what to do with the time that is given us.

All we have to do is decide what to do with the time that is given us.


Will you spend it Loving? Creating? Accomplishing? Dreaming? Shopping? Relaxing? Eating? 

How do you plan on spending the time that is allotted you? 

Yesterday was the funeral for one of the most exemplary employees that The Illusion Factory has ever been graced to have collaborated with. He was a remarkable man, whose virtues and extraordinary talents would take pages of highly selected adjectives to do justice to whom this person was both personally and professionally. He made his transition at age 48, which is far too young. Such a moment is a stark reminder of the finite nature of life and the precious quality each and every heartbeat contains. 

There are so many choices as to how we might opt to make our life meaningful on planet Earth. Some of the choices are extraordinarily exciting, and others may not appear as such. 

What is it specifically that gives each one of us purpose and meaning so that as we reflect on the time that we have spent thus far, we can feel deep satisfaction in the course of actions that we have taken in finding our true calling? 

Allocating the necessary time to see that calling come to fruition could not be more important. 

In the course of these decisions, we are all the more fulfilled for having taken appropriate time to think and to resolve any of the outstanding questions that leave us wondering whether or not we are using our time wisely. 

Fortunately, for most of us, these are decisions that are malleable, such that if we find ourselves having made some wrong choices at the outset, we are still able to modify those choices in order that we will get closer to a more fulfilling and satisfying usage of our daily allotment of hours. 

Are you continually reevaluating these choices? That probably depends on how the choices you have made thus far, are playing out in your real world. If you were finding deep and intense satisfaction, you are probably more likely to double down and invest more of your time and energy in those behaviors, whereas if you were finding gaping holes of unfulfilled nature in your existence, you are probably more likely to rethink your strategy, and begin again. 

Life is so precious. Find your pathway to expressing yourself in the ways that bring you the greatest joy and satisfaction.

Thank you for being such a remarkable human being, Rex. Everyone who ever worked with you admired you, respected you and treasured your great humor and extraordinary talent. I have been very proud to call you friend and bruddah. We all love you and will miss you tremendously.

Happy Sunday!

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!