Are you “woke” yet? Have you been paying attention? If so, let everything that you are absorbing gestate deep inside. The awakened mind is a very fertile space, and when used properly, generates substantial returns.

I think it is easy to go through life with a certain degree of numbness to blank out a lot of the stimuli that is just overwhelming. This year has proven to have far more stimuli than any of us are willing to shoulder at any moment in time, that is why it is proving to be so troublesome.

But like any variable in life, positive or negative, paying attention has the power to shape your future in countless ways.

Given that reality is perceptual, how one chooses to perceive one’s reality will dictate one’s ultimate outcome.

We only have our senses to rely upon, and yet these senses are readily distracted, distorted or sometimes absolutely fooled by skilled manipulators.

This leaves us in the unenviable position of having to pay full attention, separate the wheat from the chaff, metaphorically speaking…To distill the truth out of the massive stream of input that comes at us from all directions on a daily basis.

Given the world of new media that has turned everybody into their own respective broadcaster, myself included with my morning musings, it is incumbent upon all of us to be prudent in the recognition that a lot of what is coming at us originates through a distortion filter predicated upon the source who is spewing the information, again myself included.

I think the best that any of us can do is to genuinely pay attention. And specifically to Doug’s point, in the course of paying attention, only then can we expect to receive repayment.

Today is the 11th, a magic day in the month. I hope it proves to be especially lucky for you???

QUESTION FOR TODAY: What do you like to focus your attention on?

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Pay attention and receive complete repayment. -Doug Ivanovich

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!