December 21, 2020 by Brian Weiner No CommentsChanging The World One Thought At A Time.

Blow your goals right out of the water. Then stare at yourself in the mirror. There’s your reward. Nothing else compares. Repeat.

Goals are one of the most valuable assets any human being could potentially ever own.

How interesting, then, is it that these valuable assets are self generated, self regulated and ultimately celebrated predominately within.

Goals come in many shapes and many sizes….they have various durations, countless definitions of success and are ultimately measured by a metric that only the individual can determine.

How can something so internal be so incredibly valuable? You cannot spend a goal. You cannot give one away. You cannot even ultimately share it with another, shy of inspiring them to pursue a similar goal for themselves.

In many cases, a goal is the reason to kick your heels out of bed in the morning, plant your feet on the ground and head into the day with determination and fortitude.

So why is a goal so important? If it drives our behavior, motivates our efforts, consumes many of our thoughts and catapults us through life, then it must be one of the most valuable things in the world, is it not?

The fascinating thing about achieving a goal is the discovery that the exhilaration that comes from that accomplishment is relatively short-lived and ultimately if another even more challenging goal does not replace it, our happiness quotient decreases proportionately as a result of the lack of a new and more challenging goal.

So if it is short-lived to achieve and enjoy and ultimately all a person really desires is yet another goal, then the goal itself is even more valuable than the result in some respects.

Personally, the ultimate high in achieving a goal for me is the ability to look in the mirror quietly and know that I have accomplished it. Such a subtle variable and yet it is one of the most driving forces of our entire specie.

Goals are a big focus heading into a new year. Especially a new year that has so many giant question marks circling around it.

Choose your goals wisely, they are the fuel that drive your existence.

Happy Monday😊

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Written by Brian Weiner

When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!