Small in stature, large in the immense shadow that this cultural phenomenon was able to cast via it’s monumental platform, Yoda emerged as one of the most influential philosophers of our generation.

Yoda was a legendary Jedi Master and stronger than most in his connection with the Force. Small in size but wise and powerful, he trained Jedi for over 800 years, playing integral roles in the Clone Wars, the instruction of Luke Skywalker, and unlocking the path to immortality.

After decades of gracing the large and small screens, it finally was revealed that Yoda had previously worked freelance in an advertising agency that handled the Nike account and is often times credited with having coined the slogan…. Just do it.

At the end of the day, why would you try? So much easier to go out and set your goal and then accomplish it. In many cases, the word try connotes a willingness to fail. Of course in other cases it just means that you are going to expose yourself to something new. Either way I love this quotation so I chose to repeat it today. Hope your Thursday is powerful????

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!