Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.

Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.

Howard Aiken

I found this one this morning while surfing quotes on business and I busted out laughing!

Not only do I appreciate this thought, I have been living it my entire life.

I say all of the following without ego or pretense. It is just the way that it is. In the 43 years of The Illusion Factory we have more than 30 “first to achieve” credits to our portfolio. This is not because we are always first to think of something, nor always the first to produce it. But we have regularly been the first to think of it, produce it, make it work and get it out into the marketplace.

The road to achieving these kinds of opportunities is paved with countless conversations with naysayers who continuously school us on why the idea is too___________. (Who cares what that blank is filled with. That blank is usually the creative realm inside the brain of the person who is attempting to school us.)  

When email was invented, I used to save the emails of such discourse, for the purposes of enjoying a laugh at it when the idea came to fruition. Eventually I stopped caring and deleted all of them.

Why are people so resistant to change? 

Because it requires thought. Imagination. Consideration. Learning. And more.

So when you bring them a concept that explains how and why things will change going forward, you are most likely met with glazed over expressions, followed by long winded explanations of why that concept will never work.

Sometimes they are right. So it is worthy of listening, because you may discover that some of their perspective bears merit and gives you cause to reshape an idea. Those statements usually come from a more intelligent listener who is actually visualizing what you are sharing and have enough brain cells to process your thought and give valuable feedback. 

More often than not, they are wrong. They are really expressing that deep inside, they do not believe that they could pull that idea off, so to assuage their insecurity that you might actually be capable of such, they opt to berate you or lecture you on how you must go about what they think you need to do.

Discerning between which of the two the other party is actually professing requires patience, determination, fortitude, perseverance, and a willingness to keep a completely straight face when the other party is so daft as to make your eyes glaze over with the sheer exhaustion of having to be schooled by a kindergartener. 

If this column sounds arrogant, perhaps it is. But I did not write the original aphorism, Howard Aiken did. Long before Steve Jobs and Bill Gates, there was Howard. Aiken obtained his Ph.D. in physics at Harvard University in 1939. During this time, he encountered differential equations that he could only solve numerically. Inspired by Charles Babbage’s difference engine, he envisioned an electro-mechanical computing device that could do much of the tedious work for him. This computer was originally called the ASCC (Automatic Sequence Controlled Calculator) and later renamed Harvard Mark I.

Happy Friday!

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!