Every day, stand guard to the door of your mind.


Are you protective of which thoughts you allow to inhabit your mind?

Every day there are would be intruders, looking to invade the sanctity of your own mind space. 

They come at you from countless directions, including all forms of media and social platforms, books, articles, television, radio, film, podcasts, and general society at large. What does it take to remain sane amidst the cacophony of confusion that is continually bombarding the sanctuary of your open mind? 

In part, it takes a direct understanding that this is happening. If you can see the stimuli for what it is, you are that much more capable of compartmentalizing it, or dismissing it entirely, rather than giving it air space to take over your frame of mind, and run amok. 

Learning to be a proper guardian against facts and details that are detrimental to your comfortable frame of existence could not be more important, nor appropriate. We live in a society in which Madison Avenue is continuously working to stimulate these apprehensions within us, and deliver to those apprehensions, new forms of would be solutions to enable a consumer to purchase something or engage with something that will help them become more protected against whatever it is that they have been spooked into fearing. 

It is the fear component that ultimately drives the behavior on the part of the consumer to disrupt their traditional frame of reference, and instead ruminate on whatever variable has stimulated them in potentially the wrong direction. 

Learning that this is how society works and behaves is an important step towards taking complete control of your own frame of mind and allowing you to make clear choices, predicated entirely upon the variables that are most important to your overall being. 

Happy Thursday!


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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!