Feeling gratitude and not expressing it is like wrapping a gift and not presenting it.

Feeling gratitude and not expressing it is like wrapping a gift and not presenting it.


Are you both generous and genuine with your gratitude?

Have you ever been incredibly appreciative of something that someone has done for you, but too shy to tell them how much it meant in your world? 

For some reason, some of us are reticent to express appreciation and gratitude for fear of some form of rejection or misunderstanding. The truth is, the majority of people are desirous and appreciative of hearing that something that they have done has meant something of consequence, and enriched the life or lives of others. 

It makes sense, and yet there are plenty of people who will quietly feel that appreciation, but never take the time to express it. When we understand that expressing gratitude is feedback, no different than an audience applauding or cheering for a performance, we might become a little less self-conscious about being openly appreciative and perhaps instead, be guardedly evocative of our emotions, so that others are aware of the impact that they are having on us. 

When we take the time to communicate with others, we are creating a loop of communication that empowers us to thrive from whatever it is that they have done that has caused us gratitude and reciprocate in kindness by expressing it and leaving the other party aware that we are cognizant of what they have just done for us. 

Take the simple, polite act of holding a door open for strangers as you walk in and out of a retail establishment. There are those that will take the time to thank you for the courtesy and others who will walk right through that doorway and not acknowledge you, as if you were the door person whose responsibility it was to open the door for them. 

It used to annoy me that I would go out of my way to be courteous, and others would choose not to acknowledge that, so I made it a policy to politely say, “you’re welcome,” in a kind tone, as if the other party had thanked me for holding the door, whether they thanked me or not. 

It solved my need to create a feedback loop and perhaps subconsciously reinforced for them, that there was something missing in their repertoire. 

Either way, we are continuously finding ourselves engaging with others, and benefiting from things that they might say, or do, within their sphere of influence. As a direct result, we would be most wise to take the time to acknowledge their having done so, and allow them the privilege of knowing that we appreciate what they have done for us. 

Happy Thursday!


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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!