Having a soft heart in a cruel world is courage, not weakness.

When is it appropriate to have a soft heart?

Depending upon whom you ask, you could get answers across the entire spectrum on this particular question.

When things are going at a dysfunctional clip, it is normal (sadly) to see people start to ignore their core belief system in order to stay within the pre-requisite new norm.

Yet, in my humble opinion, the ones who are unquestionably the strongest, are the ones who are capable of holding on to the core humanity that defined them before the world started to change. 

History is populated with thousands of stories of such individuals who worked to stay on the humane side of the equation regardless of the potential negative consequences that could have potentially befallen them.

When we hear stories about the underground railroad that helped slaves escape from the southern states before the Civil War, or about individuals who were helping people escape the Nazis, and countless other similar stories throughout all the regions of the world. Our hearts sing for the bravery and the altruistic nature that gave them the absolute courage to act in the way that they did, in the face of all adversity.

We are descending into a darker chapter of humanity at the moment. One in which the authoritarian elite are looking to squelch the lives of everyone below them in order for them to steal the lion’s share.

This is going to continue until there are enough of us who are courageous enough to stand up and be counted. When the world is shifting towards greed and avarice, it is imperative for all of us to recognize this at the earliest possible stage, such that we might do our individual efforts to thwart the continuous onslaught that is befalling a majority of humanity.

When a human being must make a choice based entirely on morality, they are often times finding themselves stuck in the most difficult quandary between doing the right thing or living safely, and potentially making a profit by not doing anything.

Humanity is entirely based on leveraging the genuine goodness that exists in a majority of people, and extending that in appropriate ways to those who are in need. In fact, this is one of the cornerstones of civilization. It is only through civilization that we are not living in a Mad Max dystopian future.

When you find yourself in a position of having to make a choice between the safe decision versus the moral decision, I invite you to dig deep within and find the courage to do the right thing. 

Some times, a soft heart is the most powerful thing on the playing field.

Happy Monday!

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!