Honesty is a very expensive gift. Don’t expect it from cheap people.

Honesty is a very expensive gift. Don’t expect it from cheap people.

Telling the whole truth, the real truth and nothing but the truth is a very difficult path in life to walk. 

There are harsh lies and little white lies. There are times when we lie to ourselves. There are times we do not tell the full truth to our children.

But in the world of business, the core truth is essential. Anything shy of the full truth is a path to destruction and a disintegration of the relationship at hand.

On the world stage, we are lied to all the time. By all politicians, world leaders, and other people of influence. Some of the lies are incidental and minuscule, while others are so vast as to make you wonder who in the world would be so ignorant as to accept it as being truthful. Many news media outlets make billions of dollars by directly lying to their viewers, and telling the viewers what they want to hear, rather than delivering them the truth… and look at where that is taking us as a population of beings on this planet.

The choice to be fully honest comes with penalties that are not always easy to swallow. In a choice to be fully transparent, we remove any layer of distraction and diffusion in favor of being fully open and real. The older I have grown, the better at this I have become. Not that I was horrible earlier, but if anything comes through time and experience, I would say that it is better to own something at the outset, than to deceive and hope to sustain the illusion you have painted. Hence the adage… when at first we deceive, what a tangled web we weave.   The prospect of always being truthful facilitates the ability to always know your answers to the hard questions instantly, because you just answer truthfully.

So why then is this so difficult for a majority of people to master? I would venture a guess that once they have gotten away with a few lies here and there, it just becomes progressively easier to pursue that line of existence, rather than own up to something and face the proverbial music.

Do we have a right to expect the truth from others? At face value, we would all immediately respond, yes. However, what people say vs. what they are really thinking are often far apart. Several movies have explored this phenomenon, as did Mad Magazine with their old column, What people say vs. what they really think. In these comedic explorations, such as Jim Carey in Liar Liar, or Mel Gibson in What Women Want, we get a much more realistic perspective on how the lies work in real life.

Maintaining our integrity in the face of so many obstacles, while trying with determination to adhere to fully truthful communication is more than an art form. It is a lifestyle. It requires a determination to be real, sometimes, at all costs. It is not always fun, nor pleasant, but with practice and persistence, we are more readily able to find our way in this overall pursuit. And in the end, people do deserve the truth, so we are well served to deliver it.

I hope you enjoy your day! (Honestly)

Happy Tuesday!

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!