I believe in belief. In belief, comes the internal power to manifest.  Witnessing the manifestation, empowers the next, more advanced belief.

I believe in belief.

In belief, comes the internal power to manifest. 

Witnessing the manifestation,

empowers the next, more advanced belief.


Why do you suppose Ted Lasso’s sign, “BELIEVE,” became so important to everyone on the team?

Do you remember The Little Engine That Could?

We are all taught that story, because it reinforces for us at the earliest age, that if you visualize whatever outcome you are working towards, and you believe in that outcome, then you may very well accomplish it.

We are continuously looking at all of the challenges in our lives through this exact filter.

In our attempt to take on our most arduous challenges, we are leveraging this most simple of childhood lessons to our greatest personal advantage. When we conceptualize how something will ultimately succeed, we are infinitely closer to having achieved it, than we might have been, had we never given the positive mental perspective the ample room necessary to perform its regular miracle for us.

As we accrue more of these positive occurrences in our rearview mirror, we become that much more convinced that this perspective and philosophy will prevail for us time and time again. In these opportunities, we continue to reinforce for ourselves, that we will take on anything that we deem plausible, in order to elevate our own personal ability to deliver the desired results for ourselves and others.

Are we really no different than The Little Engine, telling itself, “I think I can. I think I can.” as it makes its way up the mountain?

We are continuously evolving our skills, capabilities, knowledge, resources, strengths, and mental acuity. As this happens, we find ourselves metaphorically, standing atop the shoulders of whom we were prior, and therefore able to go just that much further, towards the conclusion of whatever project, responsibility or task we have taken upon ourselves to achieve.

This gives us the runway in our mind to presuppose our success at an even harder accomplishment the next time.

These tenuous circumstances, give rise to ever greater power within each of us, and help us to further understand how much of a perpetual evolution, we truly are.

Once we really understand this, we are all the more capable of assuming that we will be able to take on almost any responsibility or any accomplishment that we deem worthy of our time and our attention.

Belief is omnipowerful. Never lose sight of that.

Happy Sunday!  *no sun in California today!


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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!