I can never read all the books I want; I can never be all the people I want and live all the lives I want. I can never train myself in all the skills I want. And why do I want? I want to live and feel all the shades, tones and variations of mental and physical experience possible in life. And I am horribly limited.

I can never read all the books I want; I can never be all the people I want and live all the lives I want. I can never train myself in all the skills I want. And why do I want? I want to live and feel all the shades, tones and variations of mental and physical experience possible in life. And I am horribly limited.


I saw this one and it really resonated for me. I have a list of movies I have dreamt up for decades that I want to make. I have the Sizzle platform that must go out around the world and expand… to which, the Sizzle Omniverse has been added. I am determined not to go to my grave without being proficient playing an instrument, and there are countless books I have started that must be finished, etc. etc. etc.  I have a list of places in the world I have not seen that is extensive and experiences in those worlds that I must try.

If anything, life is a buffet. A sumptuous experience, resplendent in so many opportunities for the taking. Each year, I try to prioritize and with Sizzle as my current mistress, I am beholden to her, spending every last dime of my making, trying to dress her in visually dazzling attire that would attract even the most persnickety of consumers.  She is all-consuming, continually demanding of my time, my thoughts, my efforts, my energy, my creativity and all of my passion, leaving barely table scraps for anyone or anything else that may catch my fancy. She is a jealous lover, and upon catching wind of anything else that I may fancy, (such as collaborating on making a new extreme art experience in Las Vegas with my dear friend), she instantly finds a way to incorporate that fancy into what SHE is becoming. (I suppose I should be grateful that she is inclusive rather than exclusive, lest I leave some of my dreams in tiny bags on the trail like the hikers do with their dog’s poop on my mountain in Westlake.

When I try to read a book, there is always another gnawing at me and asking why it will take another 35 hours of listening to the one I am on now, when I can just listen to one little chapter of this one, when it catches my fancy. And my poor brain… it has long made it clear that it will continually learn with me at a pace I am willing to set, but the fee for such a service is that as I learn, other facts must be forced out (or certainly into deep storage, waiting for a stimuli to trigger their return). 

This is the week of the year, (every year) in which my deepest passion in life is fully ablaze. I see a brilliant film like Being the Ricardos, and my innermost passion screams at me about spending time on Sizzle, when I could be making movies. (So of course, I pursue both…. This year I was treated to the chance to offer an A List star $1 million + to star in a script I wrote when I was in my twenties). 

Sizzle was going swimmingly when suddenly, Facebook changes its name to Meta and metaverses are the rage. We did extensive work in the metaverse with the IF team 16 years ago and our efforts were going to build our own. When that was too far ahead of its time, I took those ideas and made them into Sizzle. Now that Sizzle is readying to launch, the metaverse has caught up and the money team behind us wants our metaverse front and center.  What goes around comes back around. Especially if your brain spends most of its time 16 years in the future.

None of this is written about me for bragging rights. To the contrary. I assume you have lists that are similar. Things you must attend, trips you must take, experiences you must have, things you are dying to learn.

Life is so short. Do not put these experiences off to some day in the future. That day never arrives. That day is today. Right here and right now in the rain or snow, or wherever you are. Make your first key move on one of the most important of the items on your list. TODAY. Because if you wait for tomorrow, the list only gets longer. Your desires only hunger for more… and your time is one day less than you have today.

Every day must count. If you spend a day bored, you are not really thinking from a big picture perspective. Put things on your notepad on your phone that allow you to do something of value (to you) when you are stuck waiting, or arrive early for a meeting, or on a transportation device. Whatever. Make your moments count!

There is only today and tomorrow left of 2021. How will you look back at these two days and remember how you galvanized and accelerated into the 2022 of your making?

Happy Thursday!

Right Here. Right now.


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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!