If a window of opportunity appears, don’t pull down the shade.


One of the most important of all responsibilities in leadership is the ability to recognize that the world is changing as quickly as you and your team presume to be instrumental in that change.

There are moments as an entrepreneur in which you are readily envisioning a game plan, strategy, execution time line, road map to that success, engagement and marketing and base of operations when suddenly you have an epiphany.

This epiphany can knock you right off of your feet because it can question a majority of what you have done and where you are presuming to go by enabling you to catch up with what the world is doing alongside your efforts and causing you to transpose those changes atop anything that you might already have been planning. 

Businessman/Author, Tom Peters also summarized this by saying, “Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is doing something else.”

If you remain myopic in your original plan without room for derivation, you risk the possibility that the rest of the world has already found ways to overtake some of the problems you are presuming to solve with whatever you are doing.

I came to such a juncture in the last week. As each meeting I attended serendipitously reinforced the same new thought that was kicking around in my mind, it became very clear to me how and why Sizzle must pivot, right at this critical juncture we have arrived at. The world has indeed changed and 90% of what we have conceived is a perfect fit for a slightly different business model. 

I used to shrug my shoulders at synchronicity. It is easy to consider such events as entirely coincidental. But as I started to embrace the possibility that my moods are potentially another part of me, operating from a different plane of reality, and allowing those moods to shepherd me into watching something I might not watch, or attending something I would not normally attend, it became harder for me to see them as coincidental. When several of them, each entirely non related to the others, all bring about the same conclusion, it was very hard to ignore the larger message that was beaming through.

If all of this does not resonate with you, try opening your perspective beyond my focus on a technical platform and consider moments of significant change that have arisen in your life. Contemplate some of the conversations, experiences, moments and efforts that presented themselves to you along your path to having made such a life-altering decision.

We draw these variables to ourselves through our attraction to whatever or wherever we are focusing our longer term attention. As Buddha stated, “We are shaped by our thoughts; we become what we think.”

Happy Thursday!

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!