It matters not who you love, where you love, why you love, when you love or how you love, it only matters that you love.

It matters not who you love, where you love, why you love, when you love or how you love, it only matters that you love.


Love is an emotion that carries across a majority of the world of living things… Animal, bird, aquatic, reptilian, vegetation. It is truly a most curious phenomenon.

In distilling the variables that comprise our world, we might be surprised to discover that love is one of the most naturally occurring qualities of life. As we finally make contact with species from other planets or galaxies, I would be willing to speculate that they too, share this commonality with us. 

When we love someone or some living thing, we feel an attachment that is so powerful, so profound, as to differentiate itself from any other emotional experience we may ever have. The bond that is created generates a connectivity that is the continuous topic of poets, musicians, authors, filmmakers, artists. scholars, scientists, physicians and sages, and will never be fully defined, understood, nor professed, regardless of all attempts to do so.  

Why is it important for another living being to love? Is it perhaps the true meaning of life itself? I have often heard others query, “what is the meaning of life?” And my response has continually been that “you only need look into the eyes of your child to find the answer.”

On social media, we see continuous videos of mothers of any specie of animal panicking when their baby is separated by a natural divide, and we witness the extensive lengths it will go to until they are reunited. Why do we watch those and feel such a joy when the bear cub is reunited with its mother or when the baby elephant is rescued from a pit to be brought back to its mother? The answer is because these stimulate the most primal instincts that we, as sentient beings feel. We know that at all costs, love must be saved.

As an audience, we may find ourselves escaping the doldrums of our daily lives in order that we might get lost in some fictional account of another being. In those accounts, two people may be falling in love, or one may end up losing the person they love most, or they may be rescuing the one they love. This fictional vehicle works over and over and over again, because it puts an audience into a voyeuristic experience in which their emotions are captivated by the fictional account, and in the course of an audience losing themselves in the story, the audience feels the emotions of the protagonist and hopes, pines, mourns, and fears the same feelings that the protagonist is experiencing.

To love another is, in most cases, a selfless task, filled with countless opportunities to bestow one’s deepest energies towards the other party. It is a wholly immersive, heartfelt joy that is irreplaceable by any other emotion we might ever be fortunate to experience. 

Yesterday was John Lennon’s birthday. He was a voice that rose above almost all others, in his attempts to help guide humanity to new levels of positive evolution. In this world of chaos, we need his vocal wisdom, now more than ever before.

All you need is love. Love is all you need.

Happy Monday! 

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!