Just because something doesn’t do what you planned it to do doesn’t mean it’s useless.

Just because something doesn’t do what you planned it to do doesn’t mean it’s useless.


Have you ever made a discovery from something that was entirely unintentional?

This theory extends far beyond a traditional invention, and is applicable to many different walks or experiences in life.

Often times we are working to pursue something with an expectation of our predetermined outcome. In the course of such an exploration, many opportune permutations identify themselves. We are so often myopically focused on what we are doing, that we may not even identify them as a result of our blinded perspective on what we perceive that we are doing.

Through that process, it is possible that we might be leaving far more on the table, metaphorically speaking, than we might first imagine. If we are less myopic and more broad-minded, in the way that we are perceiving ourselves within our quest, we are that much more likely to discover even better opportunities than might have first been projected.

It is only through our focus and determination, that we are more capable of seeing the other opportunities, and in the course of such an experience, we are enlightened by the more opportune choices that we had previously ignored.

From an inventor’s perspective, we are all the more willing and capable of recognizing that there are pieces of the equation that are serendipitously created in our continuous pursuit of our goal. In certain circumstances, the byproducts of our having spent our time and energy may prove to be considerably more valuable, long-term, than that which we had originally set our sights upon.

Certainly one of the greatest benefits of remaining open-minded during the invention process is the recognition that the creative exploration can in many ways, unlock different perspectives that might not have been readily identifiable at the outset of the project, but which become considerably more in focus as we, the inventors, transition further down our pathway.

When we are working our best to remain open-minded in our perspective, we unquestionably remain more ready and willing to entertain alternate possibilities as the experience matures.

When Edison invented the phonograph, he thought we was making an invention that would dictate letters or read books to the blind. It proved to have a few more valuable uses in the end.

Happy Saturday!

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!