Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.

Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.


When was the last time you gave something your supreme effort?

I am not speaking of giving something the “good ole college try,” but rather, the moment when you realize that “with patience, the distant shore can still be reached by shaping oars from a broken mast.”

If you are unquestionably convinced that your ideas are sound, your perspective is focused and your inner being is screaming that you must accomplish whatever you have set your sights on accomplishing, then you really only have one option…Persistence.

Persistence sounds so commonplace, as to minimize it in the mind’s eye. The earth’s rotation around the sun and the moon’s rotation around earth are persistent. As are the tides of the oceans.

There may be variations in each of these, but the knowledge that they will continue to happen with regularity is as programmed into our being as any detail in life of that consistency, might be.

Presumably, none of these are creatures of will. The laws of physics and subatomic physics guide them through their predictability.

But as soon as we add will, a unique thing happens… partnered with will, comes the potential of won’t.

Once there is an awareness of the option of not choosing to remain consistent, comes the immediate luxury of opting out.

When we are pursuing the hardest of goals in life, no matter the field of discipline, or category of business, the intensity of such experiences have a way of chipping away at our inner resolve. The more difficult the task, the greater the likelihood of the task’s immensity finding a way of ultimately dwarfing your determination.

With that fluctuating variable, most sentient beings will eventually be detracted from the pursuit, and will eventually give up. Many would not even try.

Yet, all progress in life is entirely determined by the fraction of the group who stick it out when all hope seems to be memory, and success appears the only shore worth swimming towards.

As illogical and ideological as that would appear, it remains the core truth of the human progression in life.

Drill down on almost anyone of consequence, and you will find this immutable trait.

If you are swimming for a shore that others may not ever see, recognize that life has given you one of the greatest and most valuable of all gifts…. The passion to remain perpetually persistent…No matter what.

Happy Thursday!

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!