Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.

Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.

Dale Carnegie

Clinging on to a dream beyond traditional thresholds is far more common than one might imagine. 

In studying so many of the breakthrough stories of those who came from behind and smashed right through projected barriers only to set new boundaries that others might hope to achieve, certainly one of the core defining characteristics is tenacity and resilience.  This might appear obvious given the subset of people whom we are studying, and perhaps that is so.

Nonetheless, it is a fascinating commonality that I believe (and Dale Carnegie believed) deserves focus. Why is it that some of the most important things in the world require that degree of devout belief in a cause, mission or purpose? And, even more interesting, why did it take a moment of magnitude to which it would appear (to others) that there is no hope at all?

Witness Volodymyr Zelenskyy. Would you not agree that he has found himself in such a predicament? 

I could make an exhaustive list of the countless humans who have stared into the jaws of defeat with a keen eye and a focused determination to thrive under insanely impossible predicaments.

There is a quality of being in those intense predicaments that gives rise to a specific personality trait that is not willing to accept status quo, regardless of any obstacle, no matter how monstrous it might appear.

If something is beyond critically important, then a specific kind of individual (you?) will step up to the plate and ensure it will happen. No matter what.

Happy Saturday!

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!