Never say you’re busy to the one who needs you.

Life is so hectic… filled with countless requirements, demands, expectations and rewards.

Yet, when someone you care about needs you, no matter how exhausted, overbooked, or overwhelmed you are, there is always that extra measure you are able to muster when someone of value in your world calls out for help.

It would appear at face value that this is a foregone conclusion, but in reality, it is often far more rare than we might imagine. People are quite often too consumed with their own needs and circumstances to pay too much attention to those around them.

But as our friendships mature, we discover that life’s true value stems from those who bring the value to our existence. In that discovery we awaken to a less selfish, more centered perspective in which we are less important in our overall hierarchy than we may have been previously, and instead, allow for the needs of others whom we most care about.

The joy of having such people in our lives is priceless. Their value extends far beyond companionship and camaraderie. We build such a bond with them, that as that bond develops, their overall priority and value in our world increases exponentially. 

That is both how and when we discover that no matter how exhausted we truly are, when a true friend calls for help, we are always able to muster that extra effort to be there for them in the way that they are most desirous of having. It is as if a sudden surge of energy is infused within us and we are catapulted to their aid by undefined forces.

When such a friend does same for us, we are validated on a level that is incalculable. We feel a richness deep in our heart that is both indescribable and immeasurable. It is a genuine honor to have another person feel such a way for us and we know deep within that we would be equally on call for them, if tables are turned.

If there is one thing that has become most apparent to me, the one thing you can never replace is a great friend who has known you forever. The stories you share, the experiences you’ve weathered, the lessons you’ve learned, are all chapters in that which has allowed you to become whom you are. 

So value that friendship with everything you’ve got, and when, or if, they reach out in a time of need, make it your priority to come to their assistance with everything you can bring to the equation.

Happy Wednesday!

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!