Empirical knowledge is by definition only learned through direct experience. We all probably had our first taste of that when somebody said, “hot, don’t touch!“ and then, we touch it anyway and get burned.

As we progress deeper into our life experience, we are given more than ample opportunity to learn empirically through a host of choices that we make. Some good. Some bad.

I think it is wise to see the world through a filter of knowledge ingested and knowledge learned. The two are very different learning experiences. Both valid. Both necessary.

Perhaps the greatest opportunity that both provide is growth. A chance to see the world through new filters and in the course of those lessons, develop into a higher state of being.

Learning empirically can be very painful at times, but when you lose, do not lose the lesson.

I hope this Thursday brings you tremendous new opportunity and perhaps a valuable lesson along the way😊

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!