Sometimes life is about risking everything for a dream no one can see, but you.

In 2010, augmented reality was very fresh and the world was on the iPhone two or three depending upon how caught up you were at that moment. 

In this moment in time, we took a Transformers movie poster and pointed a phone at the poster and the trailer would play and we were so proud of ourselves.

Then one day, Gary brought me into his office and pointed his phone at the Eagles Hotel California CD and one of Gary‘s collaborators popped up as a hologram (out of the CD cover) and played Hotel California. My eyes bugged out of my head! That was the inflection.

By 2012, we had already partnered with Mel B and made a special app as the first augmented reality music video. But the product was flawed because it was a one trick pony. The video was inside the app so the app was a very large download and there was no way to do anything more with the app because the app was already so big.

At that point, we embarked on finding a way to build a system that could do hundreds of billions of these simultaneously. That is where Sizzle came from. There have been countless evolutions since then, but yesterday I got a chance to play with a complete do it yourself make your own music video using augmented reality inside Sizzle technology.

There is nothing else like this in the world that I have seen. It is truly a revolutionary technology. First of its kind. It has taken us eight years to build this and to allow the speed of the Internet and the speed of the phone devices to catch up with our dream but I am pleased to share that it is finally snapping together once and for all. Our next goal will be to make it all pretty and drive it to market in January.

I have risked personal and professional relationships in the course of trying to create this and put all of my family and all of my employees through years of hardship because I was so certain that what my team had invented was the next best thing.

I cannot say with any surety that I am right but I can say that all of the Illusion Factory‘s passion and technical prowess has come together as a result of the remarkable team that I have been so fortunate to spend my career collaborating with. Sometimes when something is deep inside of you, you just have to go for it.

… with everything you’ve got.❤️

In a world of a pandemic, where people are looking for new experiences, the massive selection of opportunities for reinventing the music industry and making it much more profitable using virtual technologies have all been considered and built in the Sizzle platform.

I hope your Thursday delivers you one step closer to your dreams✨✨✨

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!