Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.

William Goldman said: “It is not writing, it is re-writing.” 

Hemingway said: “There is nothing to writing. All you do is sit down to a typewriter and bleed.”

Trying to pull words out of the ethos is fraught with so many subtle complexities. Each pass at writing copy or any kind of written content requires a review in multiple states of mind. In each of these states of mind, one finds oneself in a different perspective, and with each change in perspective, comes a new slant in copy.

Having written content for so many decades, I think the joy that I discovered in taking a tiny slice of my morning to communicate about one particular theme is a great departure from everything that I am espousing above.  Setting a deadline to have one of these produced every day and keeping it brief, relevant, and hopefully informational, allows me to ignore the perpetual rewrite syndrome and try my best to make one single thought come to fruition in the shortest amount of words.

But, to create any kind of significant writing (which these morning musings most certainly are not), the continuous reshaping, reimagining, rethinking is both a trial and tribulation for the writer.

One of my favorite quotations from Stephen King showed up on a poster when books on tape were brand new. I’ve never forgotten it.

“ I have the mind of a small child. 

I keep it in a jar on my desk.”

Stephen King

As someone who has written the tag phrase on more movie posters than I can count, I really loved this particular one because of the double entendre and because it is so on brand for Stephen King.

I hope your Tuesday is off to a magical start🌟

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!