That’s the buzz for me, the creative process. An idea is never as good as when it’s in your head. And then it’s just how little you ruin it.

Have you ever pictured something in your mind and tried to replicate it in the real world? 

How well did that go for you? The mind is a fascinating place. The most creative of all locales. It generates visions, ideas, sounds, music, poetry, literature, artistry and so many other exquisite variables as to fuel what feels like an endless stream of creativity and energy.

And then you try to express it in the physical world and the perpetual limitations of reality erode minutia details from what felt like a glorious vision within. You can work to build upon those limitations and exceed your own expectations in the process, but it is never an easy exercise. It is usually fraught with moments of definitive frustration as you are never quite able to manifest the true vision that sparked the concept.

Artists continually battle the chasm between a vision and the execution of that vision. It is a personal battle that none are able to solve externally other than through a continuos attempt to communicate what that vision is to others via words, illustrations, melodies and other building blocks of artistic expression.

That enviable spark of imagination is more precious than gold to those of us who are conditioned to capture the spark and deliver a tangible representation of what it felt like in our mind. It is the curse of manifestation that we are never quite able to fully materialize the greater vision that we feel deep within. 

In the end, as Ricky so aptly states, we are always doing our very best to just “not ruin” what we have imagined and do our very best to express what we hope is a fair and reasonable representation of what that first glimmer of inspiration has produced.

I have often wondered whether there would be an invention that could be standing by in the brain that would do the equivalent of a screen capture of what that vision is at the moment that it arrives, so that it could be more easily achieved. But my instincts tell me that even if that were to happen, we would still be left feeling that the representation captured is not on par with what we thought we were just thinking because the actual thought is probably more nebulous than we actually believe that it is while it is happening.

Hope your Thursday is off to a great start!

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!