The battles you choose to fight are every bit as important as the ones you choose not to.

The battles you choose to fight are every bit as important as the ones you choose not to.


Which battles have you chosen to fight, and which ones have you left in the rearview mirror without comment?

Some people would make the statement, “that is not a hill that I’m willing to die upon.“ In the course of distilling that statement, it is a clear recognition that certain battles are worth fighting, and others come with casualties that do not warrant the exposure, or the risk of taking on the battle for fear of the potentially negative consequences or outcomes. 

As we make our way through continuous chapters of our lives, we are offered numerous opportunities to choose where we are willing to metaphorically “go to the mat,” in order to defend or support ideas, experiences, or people whom we decide are worthy of our overall support. 

Many of these choices are emotionally-based, whereas others might find their root in logic or necessity. Regardless of the motivation for having made our determination, there is inevitably some repercussion. 

That repercussion is either public, or it is entirely internal as we suck it up and chalk it up to experience and move on, silently. 

In either case, we always have good cause and reason to evaluate each and every circumstance through these kinds of filters, so that we might do our best to make an informed choice as to how we are going to conduct ourselves in each, and every one of the myriad circumstances in which we find ourselves tangled up within. 

Through these life experiences and the ultimate choices they give us cause to make, we are all the more empowered to accelerate our life path forward by either confronting issues which must be confronted or by having a deeper understanding that any type of confrontation of said issue will most likely only yield neutral or negative outcomes that do not warrant the expenditure of time, energy, and the exposure to whomever we are likely to disrupt in the course of making such a determination. 

Some battles are genuinely worth fighting, and others are much more opportune to walk away. Each one carries a significant degree of importance, and each one warrants our full consideration, prior to making a choice to as to whether or not to engage. 

Happy Friday!

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!