April 12, 2023 by Brian Weiner No CommentsChanging The World One Thought At A Time., Lessons From The Mountain

The best thing about the worst time in your life, is that you get to see the true colors of everyone.

Everyone loves you when you are a winner. But when you are a loser, not so much. Why is that?

Beyond the obvious reasons that everyone likes winning, I would postulate that people have a propensity to distance themselves from somebody who has just suffered a major loss out of reasons surrounding social context, and the overall status that they are likely to garner in their association with you, emotionally, financially, politically or socially.

There is always a piece of the equation that keeps certain parties from maintaining a willingness to stand behind someone who has perhaps gone the extra distance, and not found the proverbial promised land at the end of such an exploration.

In my experience, the people who have stood by my side during our darkest hours, are the ones that I know I can count on under any circumstances. Having an understanding of this, and an overall willingness to embrace the values that are so readily apparent in these kinds of relationships, is one of the most important aspects of life.

It’s easy for people to get excited about joining someone that is winning. There is enthusiasm and overall momentum and inertia that is unmistakable. Whereas the opportunity to galvanize a group behind something that is not performing, is one of those opportunities that requires more diligence, more dedication, and a greater determination to stay the course and help someone or some organization, fully realize their ultimate potential. Watch Ted Lasso.

When you are able to identify the respective people in your world as categorized by their reaction in a downtime in your cycle, you are empowered with a far greater range of tools to move forward through life, than you might have been previously, without having watched their reactions under such a circumstance.

Happy Wednesday!

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Written by Brian Weiner

When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!