The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind.

The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind.


How many ways have you used your attitude to alter your life? 

When you stop to think about it, this is one of the earliest lessons that we are taught (presumably) in our lifetime. 

As an infant, when we are behaving in specific ways, our parents are likely to respond in kind, whereas, when we are changing those ways, we discover that our modified attitude is more likely to yield responses that we are happier for having received. 

The concept of being rewarded for our behavior could not be ingrained any earlier in life, than it currently is. Surprisingly, as we get older, we might be less willing or capable of recognizing that it is truly our own behavior that is giving rise to the outcomes in our lives. 

We are surprised at times, even delighted, to discover that with a slight adjustment to our overall approach, the outcomes can be so much more favorable. 

When this has transpired a few times in our lives, we would be foolish not to readily deploy this methodology in our favor, as often as we may. The ability to recognize that attitudes yield responses, is important to our overall success and should ultimately become incorporated in our own strategies in life, wherever possible. 

If we are able to change our particular mindset so that something that was previously irritating or annoying is no longer a variant of negativity, we are already in a position of neutralizing variables in our world that could ultimately leave us in the unfavorable position from which we would need to recover, as opposed to finding ourselves considerably further ahead in whatever pursuit we are engaging in. 

When we are in control of our attitude, we are allowing our mental energies to completely empower and strengthen our resolve in ways that might previously been unimaginable. 

Attitude is the one string we have to play upon.

Happy Tuesday!

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!