The price of anything is the amount of life you exchange for it. 

The price of anything is the amount of life you exchange for it. 


What percentage of your life have you invested in navigating to where you are today?

There are so many variables to calculate, and yet the answer is very simple. It is the sum total of the period of time from when you were an infant and first learned how to start communicating with your parents, up until now.

Every piece of the equation accumulates into the overall total of what everything has become.

If you are expending large volumes of time on the variables in your life that you wish to see come to fruition, you are making a very deep investment in what you are hoping will pay off in significant dividends for all of the energy that you have invested thus far.

The investments are made in countless ways: learning, practice, patience, self-respect, self-denial, fortitude, resilience, and so much more.

Why are we willing to invest so much of our daily lives on something, when the only asset we truly have is our health in our daily lives?

If we recognize the significant price that all of these pursuits require, would we be that much more selective and therefore appreciative of the variables that we are aiming for?

When we are distilling our options through the filter of a calculated price that we are willing to expend for them, we become potentially that much more selective, and therefore prudent, about which of these options genuinely warrant our time and consideration.

When we are younger, life seems infinite, and we are far more generous, and willing to expend time on a wider assortment of variables, than we might be willing to expend as we get older and stare down the barrel of the finite aspect of our remaining time.

We are distracted by countless permutations of opportunities and experiences that beckon our attention. Our ability to attend to all of them is finite, and as a direct consequence, a prioritization of those variables becomes imperative, in order that we might ultimately arrive at our prescribed expectations.

So as you navigate your choices in life, remain highly aware of the price you are willing to pay for any of them and make your decisions accordingly.

Happy Thursday!

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!