We cannot solve our problems with the same thinking we used when we created them.

We cannot solve our problems with the same thinking we used when we created them.


Think different. 

That was Apple’s mantra. (Even if they did not use proper English as it should be Think differently.)

The world is changing so incredibly quickly at this moment, we are continuously on the watch for new options, opportunities, and challenges. During this time, we are battling a wave of new obstacles and counter forces, each appearing capable of eliminating our dreams, hopes and desires. 

The more we work to evolve, the faster the circumstances around us evolve, making a continuously unstable playing field on which we must make our plans, evolve our approach and perpetually explore every option at our fingertips. 

Under circumstances of this nature, it would almost appear impossible for us to find a proper course on which we may navigate our path to a new safe harbor. Even as we have chosen that course, circumstances may evolve and the path we have set out upon will require new perspectives, approaches and means to accomplish whatever we put forth at the outset.

Yet, despite all of that cacophony in which we operate, we manage to prevail, time and time again. How is this possible? 

Presumably it is due to a continuous set of sensory apparati in our beings that tune into the harmonic distortions that impede us and give us internal warnings that things are changing and that we are going to have to take a new approach if we are to succeed in our respective mission.

The Illusion Factory has earned our place in the future by helping to invent it. Our approach has always been to look at how things are produced currently and project how they will evolve and then invent the pathways, approaches, methodologies and experiences required to help our clients in their pursuit of the future opportunities that await them.

It is no wonder that Apple adopted their mantra, as the continuous wave of revolutionary experiences that they have created has evolved humanity in countless ways. Try and imagine what it was like before you had any computer whatsoever in your access, let alone one in your home! How many phone numbers did you have memorized before you had your first smart device? We, as a specie, have evolved into a cyborg (part human and part machine) as a result of the invention of the iPhone and following that, the Android devices. The smart device is clearly an external hard drive to accommodate the human brain and which augments that brain in countless ways. 

Life will continue to put new problems in our path, and therefore make it incumbent upon us to work daily to find our path between where we are currently and where we are headed. As best as I have been able to calculate, that path is a nonstop maze of solving new problems, and evolving into new beings along the way. 

It may not be easy, but if we embrace it as a fact of life, it is not only fun and challenging, but perhaps it is one of the greatest adventures of all time.

Happy Tuesday!

Please follow and like us:
Pin Share
Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!