We didn’t realize we were making memories, we were having fun.

We didn’t realize we were making memories, we were having fun.


Isn’t that life? We get so immersed in our experiences, the fact that it is generating memories is mostly a background element (until the invention of the selfie). As a photographer, I was snapping pics of all of it going all the way back. When the camera became democratized and auto focus / auto exposure cameras became a thing and instamatic cameras came about, more people joined in on the fun. With the iPhone and smart devices, the collection of memories became exponential.

Today is one of those road signs in life. It is the one you can look back on with some clarity and remember where you were on this year or that one. Who you were with. What you might have been feeling or hoping. Which resolutions you were set to enforce. What your greatest dreams were on that date.

The new year, clean slate is all a psychological phenomenon that has become such a large part of our beings. Representing solely another trip for us around the Sun, we are embodying this experience with all of our life memories because time represents the marker by which we watch our lives pass.

It is a filter through which we pause and explore where we have been and where we are going. We connect with one another and revel in the collected feelings of happiness. We let our politics and religious divides drop and all of humanity wishes one another a Happy New Year!

Tomorrow, we resume the divide, the continual struggle, the push for making the world evolve in a direction that pleases us.

But for today, we are having fun, enjoying one another’s friendship and making memories to last a lifetime.

Happy New Year!

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!