What the caterpillar calls the end of the world the master calls a butterfly.

Perspective is everything. 

We are consumed with the present, obsessed with the future, and constantly flashing back on the past. Each of these time dimensions are fully capable of shaping our estimations, building our dreams, coloring our memories and collectively creating a concept of our reality.

Does the caterpillar know as it spins a cocoon that it is heading to a metamorphosis of that magnitude? 

Often times we are so consumed with life, we do not take time to realize that we are in a cocoon of our own, going through a metamorphosis of such magnitude as to not make any sense while it takes place. 

We can sense that variables in our world are changing. We know we are in some form of evolution, but at the point on the timeline from which we are viewing, it seems so consuming and at times, overwhelming, that as a consequence, we are left facing the current variables at face value, rather than seeing them through the filter of a series of growth cycles that can jump start our next chapter.

As the 12-legged caterpillar crawls on the mighty elm, does it dream of soaring and taking flight? Doubtful. It is too busy eating leaves and spinning its cocoon. But that is the future waiting in store for these magnificent creatures.

So the work is exhausting. The effort is blind. The feeling is to achieve this cocoon and perhaps to die…. And yet, in the end, a magnificent butterfly emerges and a new era for the butterfly begins. 

Such is life. Your flight may be coming sooner than you might imagine.

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!