May 1, 2022 by Brian Weiner No CommentsChanging The World One Thought At A Time., Lessons From The Mountain

What you do makes a difference and you have to decide what kind of a difference you want to make.

What you do makes a difference and you have to decide what kind of a difference you want to make.

JANE GOODALL

Within our short supply of collected trips around the sun, each of us are faced with the prospect of opting for the solution to make our lives matter.

These choices can play out on a personal, local, regional, national, or global stage.

Regardless of scale, it strikes me that the one thread they all have in common is that whatever choice one makes, it should resonate deeply within one’s soul.

There is an internal quest to find a deeper meaning in life. We all come across this at some point in our journey. It is perhaps driven by the understanding of our own mortality, and driven from a need to know that what we have done, mattered.

From that driving need to find a potent relevance of whom we are and what we do, stems a type of quest. A burning desire to understand what aspect of our existence on this rock hurtling through space will have value, not only to ourselves, but to the world at large.

As access to vast sums of information continually expands, delivering us exponentially more stimuli, more cause and reason to find deeper truths in life, we are ever more challenged to sort through the myriad potentials and find one or more that call out to us on the deepest of levels, beckoning us to pursue a calling.

Sometimes that calling is a muse, inspiring us to ever greater accomplishments, and others prove to be Sirens, luring us to our destruction on the rocky coasts.

The more we understand about the world we live within, the more see both the incredible potential mirrored by the horrific downsides.

Within this harsh contrast of opposites lies our potential path. We are afforded more options than any humans who preceded us in history. We have more knowledge, more access, more technology, more communication. We are truly sitting atop a precipice of human achievement.

So in finding our place within this incredible moment in time, the choices we make, paired with the options we pursue, could not be more important. We are all afforded opportunity to discover deeper truths about ourselves. We are given access to information, that within the power of our own mind, could potentially change the world in ways that have yet to be considered. It all lies on our proverbial doorstep, waiting for the choices we are determined to make.

That is perhaps the most exciting of all options in life.

Happy Sunday!

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Written by Brian Weiner

When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!