June 1, 2021by Brian WeinerNo CommentsChanging The World One Thought At A Time.

When the winds of change blow, some people build walls and others build windmills.

Change can be incredibly scary for a host of reasons. But, in many circumstances, that need not be the case.  It all depends on how you view the change and what you are mentally, physically, and financially capable of doing in the face of it.

Some of the greatest inventions, cures, businesses, solutions and strategies have all been hatched in a moment of extreme change.

Absent the distractions of typical daily life, Isaac Newton’s creativity flourished. During this time away he discovered differential and integral calculus, formulated a theory of universal gravitation, and explored optics, experimenting with prisms and investigating light.

And the apple tree that he sat underneath when this revelation came about still stands, 400 years later as a remembrance of that cathartic experience.

Life is meant to be lived, with everything we have!

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!