When you choose to collect experiences rather than things, you never run out of storage space.

When you choose to collect experiences rather than things, you never run out of storage space.


How many experiences in your life do you think you have collected?

What if the number turned out to be in the millions? Could you even remotely contemplate having that many experiences stored within your being?

The majority of our experiences are incidental at best, and yet all it takes sometimes is the tiniest little trigger like a smell, or a song, or something else that instantly sends us backwards to a moment we had long since forgotten. 

When we grow up passionate about music, we are often finding ourselves learning the lyrics to more songs than we could possibly imagine, and yet, a song that you might not have heard for 30 years could be playing, and you instantly pull that file of lyrics from your brain and you are singing along. 

Collecting experiences is one of the most valuable of all collections in life, for with those experiences comes the opportunity to learn and grow, and as a direct consequence, evolve as a human being. 

The understanding of how and why these collected experiences are so important to us, is crucial to our ultimate prioritization of where we expend our energies in life, and where we prioritize the values that we seek from our daily existence. 

There is unquestionably a joy in collecting specific trinkets, as almost everyone is a participant in that behavior. Yet, I sometimes wonder whether in the amassing of collectibles, if somebody is ultimately finding their deepest satisfaction in life or would there be more satisfying outcomes by expending less energy on the acquisition of physical elements, and more energy expended on adding emotional memories to their overall wealth package. 

There are so many amazing experiences to have in our lifetime. It is so important that we are highly aware of what this ultimately means in our lives and collectively we are working to help those around us have equally desirable experiences over the course of their life. 

Happy Sunday!

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!