Word of mouth is the most valuable form of marketing. Always exceed customer expectations, and your business will grow.

Word of mouth is the most valuable form of marketing. Always exceed customer expectations, and your business will grow.


What measures do you take to stimulate, and then accentuate, the word of mouth from your customers? 

Do you request that they provide you some form of testimonial? 

Do you create some form of questionnaire, so that in the conclusion of your services to your customers, you are able to harvest their honest feedback? 

The opportunity to solicit feedback, both good and bad, is crucial to the health metric of any business, institution, organization or individual. In this feedback, we are provided opportunity to learn more about whatever it is that we are doing, through the eyes of the recipient or beneficiary, and thereby come to a deeper understanding about how and what it is that we are doing right, and even more importantly, enabling us to zero in on the things that we might do much better at. 

Unfortunately, as this has become de facto in the world of marketing, as every last entity wants you to provide feedback on their services, to the point of abusive annoyance. 

How many businesses do you frequent, that hope or expect that you will give them a customer survey at the end of your experience, every time you deal with them? 

There needs to be a balance in how this is approached, or a useful tool instantly converts into an abusive annoyance and is summarily discarded by someone (like me) who is tired of being used as a marketing survey. 

So finding the proper balance for best use of these practices, is equally important to the prospect of leveraging these kinds of tools to our greatest benefit. 

In the course of trying to improve our businesses, we are afforded numerous opportunities to learn how our customers feel we are doing, and thereby to measure those responses against any other feedback we might currently be operating, in order that we might feel confident that we have a good barometer of the way that our particular entity is perceived in the marketplace. 

If you are going to extraordinary lengths to enable other people, businesses, institutions or organizations, to reap the benefits of all that you are providing, you are wise to learn in intimate detail, how and why the things that you are doing, are working for them, and even more important, how and why certain things that you are doing, could afford improvement.

Perhaps, if one of your marketing responses is intuitive, you might pick up some additional feedback about services, systems or products that your operation may provide, to further increase your profitability, as well as your value proposition to your existing and future clients. 

Happy Tuesday!

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!