As one’s life progresses, we become more acutely aware of the precious resources in our life. I would argue that health is the most precious resource followed instantly by time.

We are quick to view either of these as almost inconsequential when we are young, throwing caution to the wind in our decisions about what we are willing to put into our bodies and how we are choosing to allocate our time.

But as we get older, both of these variables rapidly accelerate to the top of our decision-making matrix. I think this is due, in part, to the investment that we have made in both up until that moment of enlightenment, so that we are best able to recognize what we are risking in the course of making rash decisions with either.

Our life-vision is inextricably intertwined with both of these and it is the first thing to be compromised as either one of these two variables spiral out of control. Consequently, we are finding ourselves rethinking and reshaping our life-changing decisions based upon our valuation of either of these two.

And then along comes something like Covid. which by virtue of its potential disaster, takes all of our important decisions and causes us to re-prioritize, given what we are facing in life.

The opportunity to spend one’s life doing what one is most desirable of doing is one of the greatest gifts we are able to give ourselves. When we are young and we work to find a career path that excites us, we are probably less prone to contemplate the ramifications of our choices, in terms of the impact it will have on our time on this planet and the health of our physical, emotional and mental being.

Time is perhaps the single, most valuable commodity. The older you get, the faster it appears to move. If ever there were cause to awaken and embrace a valuable resource at our disposal, it would be the recognition that things did not stay the same. The world changes, we change, and we grow older and our options slowly disappear before our very eyes. Travel every opportunity you can. Explore. Grow. Learn. Listen. Live.

Somewhere in the course of this experience we end up in a situation where we feel that we have “Time to kill.“ Previously, there were always plentiful means of using that time to our benefit, but with the advent of the smart mobile device, we all have the world in our hands…at any moment in time. 

Given the wealth of experience, knowledge and opportunity that the single device empowers us with, every moment in time that we have at our disposal may be leveraged in ways that we have yet to imagine. Google a topic that you have always wondered about. Play a game that sparks your imagination. Learn a language. Create a work of art. 

For all of the trials and tribulations we endure, life is unquestionably one of the most amazing cornerstones of existence and reality as we know it. It is measured in units of time.  It would be a shame to kill any unit of time given that it is measuring our life. The notion of killing something that is measuring how we live is an oxymoron.

And then, one day you find, 10 years have got behind you. No one told you when to run. You missed the starting gun. 

Happy Saturday!



If you like what you are reading in the blog, you will even love the book more. Take a free preview below and watch the Sizzle Reel. It will give you a sense of how this book might be of help in your life when you are looking to make some tough decisions.

Specially priced at $11.11 for those who are tuned in.

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!