To become presence means accepting the risk of absence.

Being fully present requires focus and concentration. In a world of millions of distractions, we are continually provided with a stream of stimuli that is poised to distract us from whatever we are setting our minds to achieve.

But society (especially Madison Ave. advertising agencies) are perpetually working our lives with FOMO. (Fear of missing out) So when we are bombarded with opportunities for the distraction, a large part of why that distraction is so effective is because we are risking absence from the benefits of that distraction by staying focused on what we are doing at that moment.

Part of that personal discipline required to tune out the distractions and stay focused stems from an intense desire to fully participate in whatever it is that we are doing. Part of it stems from the desire we have to benefit from the outcome of what we are doing. And I believe part of a determined quest to be really present should stem from an internal desire to be the kind of person that wants to immerse oneself in the conversation, task at hand or other commitment with all that we have so that the other party feels your presence, the task gets your best attention and your outcome is as opportune as it may be.

Antoine Marie Jean-Baptiste Roger, comte de Saint-Exupéry, simply known as de Saint-Exupéry, was a French writer, poet, aristocrat, journalist and pioneering aviator. He became a laureate of several of France’s highest literary awards and also won the United States National Book Award. His passion for being a pilot before and during WWII was his focus, but he is best known for the children’s fable for adults, The Little Prince. The poetic and mystical tale of a pilot stranded in the desert and his conversation with a young prince from another planet, it was written and illustrated by Saint-Exupéry and published in both French and English in the United States in 1943, and later in more than 200 other languages. It is considered one of the greatest books in the 20th century and is one of the bestselling books of all time.

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!