I’m building the world I want my children to grow up in.

It is one thing to espouse a philosophy, and another to put your life’s work towards manifesting it in the real world.

I hear Majid Zafer, my brother from another mother, make this statement regularly. Every time I hear him share that, it always resonates very positively with me.

I believe most of us are operating under such an assumption. Given our beliefs, since childhood, the updated components that arise from living life, and the increased philosophical nature of our perspective that is a direct result of having spent time on this planet, it is no wonder that we are all hoping to provide our children with a better world than we inherited.

As quickly as I see article after article with the impending disasters, I try to focus more and more on the people and projects that are taking these issues to heart and working to progressively battle them in the arenas, worldwide.

I watch the continuous battle over whether science should be listened to or believed in by people who are just as willing to jump on a plane, train, car or helicopter to get to where they are going, and wonder where and why their belief in science stops in one category, but they are fearless about getting into one of these vehicles, fully believing without doubtm that it will arrive painlessly, with their health intact, at the end of the journey.

I see continuous records of highly-concerning issues, that are so obvious to any intelligent observer as to leave me scratching my head as to how any parent could possibly be willing to take an ostrich, “head in the ground” approach to the impending issues.

Beyond the science is the philosophy. Building a world for our children to grow up in, is far more broad than just ecological concerns. The moral issues, psychological issues, and countless other issues must be factored in our efforts to give them the very best we may possibly provide.

In my humble opinion, I believe that it is our obligation, and simultaneously, we are wise to recognize that humans are highly susceptible to evolution. Look at how different you are now since the invention of social media, electronic devices and the internet. You were a very different being, prior to all of this arriving.

Humans will continue to evolve, our children will not grow up to be us. They may have some of our qualities, but they will unquestionably be their own unique beings.

Staying conscious of the prospect that we are capable of shaping the future through our deeds and actions could not be more important. We are privileged to have a shot at molding the future. If each of us do our part in the process, collectively, we will build a world that we will be pleased to leave to our children.

Happy Thursday!

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Written by Brian Weiner
When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!