June 15, 2021 by Brian Weiner No CommentsChanging The World One Thought At A Time.

Whatever good things we build end up building us.

Putting your time and effort into a project of magnitude is a significant commitment, never to be taken trivially.

Your focus becomes myopic and your entire worldview changes.

The intense concentration of these two variables can become all-consuming, so it is no wonder that in the process we’ve become infinitely more evolved for the effort.

Most evolutions of this magnitude are incredibly positive, but this is not to say that it is always moving in a progression that has value to the individual. I have personally watched numerous people become so consumed with what they are doing or building that they seem, on some levels, to be losing track of the rest of life.

You build the project and the project sculpts you along the way. In the course of this bidirectional exchange, there are numerous engagements in which each side of the equation are pushed to their respective thresholds.

There, in the silence, lies the magic and the mystery of the undertaking. In most cases, taking on a project of magnitude is a voluntary experience that drives the maker to discover what they are truly made of. Financial, technical, emotional and personal setbacks are inevitably part of the equation.

It is only through the self management in overcoming obstacles that we gain the power to evolve and learn more about ourselves than we ever might have learned had we not undertaken such an endeavor.

Hope your Tuesday is off to a grand beginning!

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Written by Brian Weiner

When I was 5 years old, I discovered that the lemon tree in the backyard + dixie cups + water and sugar and I was in business. I have been hooked on that ever since. In 1979, I borrowed $14,000 to create a brand new product... photographic greeting cards with no text on the inside, called Paradise Photography. That was the start of The Illusion Factory. Since then, The Illusion Factory has been entrusted by all of the major studios and broadcasters with the advertising and marketing of over $7 billion in filmed, live, broadcast, gaming, AR, VR and regulated gaming forms of entertainment, generating more than $100 Billion in revenue and 265 awards for creativity and technology for our clients. When I took a break from film school at UCLA to move to Hawaii, my mother did not lecture me. Instead, she took 150 of her favorite aphorisms and in her beautiful calligraphy, wrote them artistically throughout a blank journal. That is the origin of the Lessons from the Mountain series. Since then, on my journeys to the top of a mountain to watch the sunrise, I have spent countless hours contemplating words of wisdom from the sages of all races, genders and political persuasions, constantly accumulating the thoughts to guide me on my life path. I hope you enjoy my books. Please let me know your thoughts, as I highly value your feedback!